Marketing 4.0: Moving From Traditional To Digital By Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Product Description

ABOUT THE BOOK

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.


BOOK CONDITION SCORE

Spine Pages Cover Total BCS Rating
5/5 4/5 4/5 13/15
Smooth Minimal to no discoloration, no notes or markings Minor defects, book jacket, and/or cover are still intact Pre-loved: Like new


Hardbound with Dust Jacket, English Edition



Sku:
Location:
Date Uploaded: Aug 10, 21

No. of Available Stock: 1

₱250.00 ₱500.00
Maximum quantity available reached.

Book Condition Scoring


BOOK CONDITION SCORE
15 12-14 9-11 6-8 1-5
Brand new Pre-loved: Like new Pre-loved: Gently used Pre-loved: Acceptable Pre-loved: Well-read/Ex-library
5 4 3 2 1
Spine Smooth Minimal to no crease Slightly creased, evident that book was
read and finished
Creased, might show signs of
wear/loose
May be warped
Pages Untouched, no discoloration Minimal to no discoloration,
no notes or markings
Minimal to some discoloration.
Very little highlights and/or notes.
May include owner's name
Slightly tanned pages
Limited highlights and/or notes
Some pages are earmarked/loose.
Tanned pages
With highlights and/or notes
but texts are not hidden/obscured. Pages are loose.
Cover Original plastic cover and/or
book jacket is intact
Minor defects, book jacket,
and/or cover are still intact
Book jacket might be missing
The cover might be slightly creased
Cover slightly torn/folded Might be slightly creased or
discolored but still intact.

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