Marketing Fashion: A Global Perspective By Patricia Mink Rath, Richard Petrizzi, Penny Gill

Product Description

BOOK CONDITION SCORE


Spine Pages Cover Total BCS Rating
4/5 3/5 4/5 11/15
Minimal to no crease Minimal to some discoloration. Very little highlights and/or notes. Minor defects, book jacket, and/or cover are still intact Pre-loved: Gently Used


Paperback, English Edition

ABOUT THE BOOK
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Marketing Fashion explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.

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No. of Available Stock: 1

₱749.06
Maximum quantity available reached.

Book Condition Scoring


BOOK CONDITION SCORE
15 12-14 9-11 6-8 1-5
Brand new Pre-loved: Like new Pre-loved: Gently used Pre-loved: Acceptable Pre-loved: Well-read/Ex-library
5 4 3 2 1
Spine Smooth Minimal to no crease Slightly creased, evident that book was
read and finished
Creased, might show signs of
wear/loose
May be warped
Pages Untouched, no discoloration Minimal to no discoloration,
no notes or markings
Minimal to some discoloration.
Very little highlights and/or notes.
May include owner's name
Slightly tanned pages
Limited highlights and/or notes
Some pages are earmarked/loose.
Tanned pages
With highlights and/or notes
but texts are not hidden/obscured. Pages are loose.
Cover Original plastic cover and/or
book jacket is intact
Minor defects, book jacket,
and/or cover are still intact
Book jacket might be missing
The cover might be slightly creased
Cover slightly torn/folded Might be slightly creased or
discolored but still intact.

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