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Social Media Law For Business By Glen Gilmore

Product Description

ABOUT THE BOOK
How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence "Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School "A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear.


BOOK CONDITION SCORE


Spine Pages Cover Total BCS Rating
5/5 5/5 4/5 14/15
Smooth Untouched, no discoloration Minor defects, book jacket, and/or cover are still intact Pre-loved: Like new


Paperback, English Edition

Sku:
Location:
Date Uploaded: May 14, 21

No. of Available Stock: 1

₱187.27
Maximum quantity available reached.

Book Condition Scoring


BOOK CONDITION SCORE
15 12-14 9-11 6-8 1-5
Brand new Pre-loved: Like new Pre-loved: Gently used Pre-loved: Acceptable Pre-loved: Well-read/Ex-library
5 4 3 2 1
Spine Smooth Minimal to no crease Slightly creased, evident that book was
read and finished
Creased, might show signs of
wear/loose
May be warped
Pages Untouched, no discoloration Minimal to no discoloration,
no notes or markings
Minimal to some discoloration.
Very little highlights and/or notes.
May include owner's name
Slightly tanned pages
Limited highlights and/or notes
Some pages are earmarked/loose.
Tanned pages
With highlights and/or notes
but texts are not hidden/obscured. Pages are loose.
Cover Original plastic cover and/or
book jacket is intact
Minor defects, book jacket,
and/or cover are still intact
Book jacket might be missing
The cover might be slightly creased
Cover slightly torn/folded Might be slightly creased or
discolored but still intact.

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